Today, more than ever before, politicians are using online tools to connect with voters and get their message out. That’s a good thing: recent studies show that people who use digital tools to connect with candidates are more likely to vote.
But if you’re running a political campaign online like what Jared Kamrass can professionally do, or working on one as part of your job, you need to make sure you’re doing it right. Here are some things to keep in mind according to the renowned political strategist from Cincinnati.
Connect With Voters In Their Own Language
First of all, use the language and words that your audience uses. Jared Kamrass If you are trying to reach voters who speak Spanish, use Spanish in your social media posts, email newsletters, and phone calls. Make it easy for people to find you on social media platforms by adding links to those sites from your website.
If someone wants more information about how they can help out with the campaign or volunteer their services, make sure there are clear instructions on how they should go about doing this, and then follow up immediately after receiving an inquiry so that nothing falls through the cracks.
Be Authentic In Your Online Political Campaign
Your audience can sense when you’re trying too hard to be someone else, or if they feel like they know what they’ll get from you every time they visit your page or spend time with your content. If there’s one thing we’ve learned from social media experts over the years, it’s that authenticity sells itself – and that people want to see who their leaders really are behind closed doors.
Know Your Political Campaign Audience
Lastly, before you create an online political campaign, it’s important to know who your target audience is and what they exactly want from you. You have to know their demographics and what motivates them as well as what makes them angry or happy. This will help you craft the most persuasive campaign messaging that resonates with them.